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PR Advice

PR Advice #2 – Events – Press Tours – Part 1

WARNING – Text heavy post but worth a read if you’re new to this. Events are often a big part of PR, whether it’s in the form of a press tour, a launch event or a blogger event to help raise awareness of a brand and/ or client. I love doing events, my stress levels tend to hit the roof the week it happens but it’s so worth it when it’s a success. Since starting my new role, I’ve organised blogger events on my own, and it’s sometimes been a struggle but both events I’ve organised have (I  ...

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PR Advice

PR Advice # 1 – Blogger Relationships

PR and blogger relationship is such a difficult thing. As I’ve been on both sides, I’ve seen some of the amazing, and horrendous, attitudes of both parties. I thought it might be useful to pull together a series (it’ll only happen when I see things that pop up time and time again) of posts that give advice both to bloggers and PRs on how to build a better relationship with each other. As a side note, these are behaviours that I have seen throughout my career/ blogging life and are also  ...

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