Something Different – Mouth Hygiene with Colgate


This is definitely not something that I would normally feature on my blog, however the way it was pitched to me (good bit of PR!) made me really want to write about it.

I am one of those people who, although I don’t openly discuss it in day to day conversation (who does), is a very keen mouth hygiene person. It’s a personal subject because when I was younger I slipped on ice and knocked my two front teeth out and had to go through quite a few mini operations to sort it all out, which includes now having two veneers as my front teeth. Ever since that happened I am very, very conscious of looking after my teeth.

Therefore, when the PR company for the new Colgate Total Proof toothpaste contacted me with a bunch of facts and figures around mouth hygiene, I couldn’t not share it, more because I was grossed out that anything else.

Here are some facts and figures about mouth hygiene:

  • A quarter (25%) of adults clean their teeth once or less a day1

This is nasty. If you’re brushing less than once a day you’re not brushing your teeth at all. Do you know how much bacteria gathers in your mouth in one day? Over 700 different types according to this website, and you’re going to let that fester and grow by not cleaning it for 24 hours? Shame on you.

  • Just 65% follow recommended guidelines and clean their teeth twice a day 1

If you don’t know how to brush your teeth correctly, which isn’t uncommon as many learn from parents who might not know the correct way either, here is what you should be doing for a max of 120 seconds:

  • Clean the outer surfaces of your upper teeth, then your lower teeth
  • Clean the inner surfaces of your upper teeth, then your lower teeth
  • Clean the chewing surfaces
  • For fresher breath, be sure to brush your tongue, too
  • More people in Scotland ‘never’ clean their teeth, than in any other region (2.84%) 1

I don’t know what to say to this other than, DAY-UM Scotland!

  • 70% of adults brush their teeth for less than the recommended time of two minutes 1

I do believe that brushing for even a minute beats not brushing at all, but try and do it for the allotted time. If it makes it easier, use your phone to time yourself until you get used to the timescale.



  • Only 9% of adults change their toothbrush every three months and after they have been ill (the recommended guideline)1

This fact actually reminded me to change my toothbrush. It’s not difficult people, most of the time supermarkets have offers on. If you’re not sure what toothbrush you should be using, as your dentist. They will be able to make the best recommendation. After I spoke to my dentist I also bought floss and mouthwash, I was making it rain in Boots that day.

  • 80% of the bacteria in our mouths are not on our teeth, but in hard to reach places and soft tissues 2

You can’t really do much about this, but cleaning your tongue, using floss and mouthwash will help clean difficult to reach areas.

  • 40% of Brits avoid their partner in the morning because of bad breath 3

Morning breath is pretty much inevitable, because bacteria develop overnight. Don’t make it worse by not brushing your teeth the night before. That’s 36 hours of smelly bacteria over a normal 9.

The whole reason Colgate is sharing this information is because they’ve launched a new toothpaste called Colgate Total Proof*. This new product features foam colour change technology, which means that the white paste turns into a blue form when it starts to break up plaque. It’s disgusting but the more you brush the darker the colour gets, so you can actually see that you’re brushing enough. It’s not ridiculously obvious, mine went quite a pale blue shade (hello, hardly any plaque) but you do notice the difference.

I don’t know if it’s a gimmick or if it actually works, but using it makes your mouth feel fresh and it’s supposed to help fight problems such as plaque build-up and gingivitis for up to 12 hours. It’s available from all major retailers, including Boots here, and costs £3.99.

Thanks for reading,

S x

Products marked with an * have been sent to me for review, however any views or opinions are 100% my own


1. Produced from an independent survey of 2,000 people in the UK May/June 2013 conducted by OnePoll
2.  Data on file Colgate-Palmolive (UK) Ltd
3.  Independent survey of 1,100 people in the UK, February 2012


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