Interview With A Blogger: The Blonde Ethos

I love reading blogs; I think the majority of bloggers do. I like seeing the different designs, writing styles and photography skills, as well as reading up on what they’ve been doing/ seeing/ reviewing recently.

Every now and again, you come across those blogs that are a bit more special. Whether they talk about something you can personally relate to, you know them on a personal level, or they do something different with their blogs, and it stands out to you.

One of those bloggers, for me, is Natalie from The Blonde Ethos. I’ve worked with Natalie on a professional level a number of times, and I also love reading her blog on a personal level. I thought I’d share a bit of blogger love and speak about why I love Natalie’s blog, and why I think you should read it, as well as interviewing Natalie so you get a feel of what she’s all about from the woman herself.


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About The Blog

For those of you who don’t know who Natalie is or what her blog is about, here’s the low down. Natalie is a part time fitness blogger, but who also works in health and fitness as her full time job. When I first met her, her blog posts were all fitness/ lifestyle related and touched on a number of subjects, whether it was product reviews, class reviews or her own fitness journey. I’ve actually watched her blog develop over the past couple of years and it’s now become one of my favourites because, in my opinion, it does something a lot of other fitness blogs don’t; it gives you the evidence. Regardless of the subject, the amount of effort and attention to detail that goes into Natalie’s posts show that she really goes above and beyond to back up anything she is talking about. If she’s reviewing clothes, she’ll look at the science behind the materials and how it improves your workout, with diet, she looks at ingredients with a fine-toothed comb to ensure she’s being accurate and her topical and personal subjects have an open and honest feel to them, making them so relatable.

All of the above are the reasons I think you should be reading Natalie’s blogs. If you’re really looking into taking health and fitness seriously in your life, Natalie’s blog posts provide easy and simple breakdowns of a variety of fitness subjects. She’s a lovely person IRL, not just in the blogosphere, and is happy to answer questions and give advice on social media.

Favourite Posts

After I read her Protein Supplements for Women post, I contacted Natalie on Twitter to ask her advice about which one would be best for a newbie and she was so helpful that I ordered her recommendation on the same day.

I’ve suffered with food issues for a while, and Natalie’s Food Intolerance Test Guide is pushing me to get my diet looked at properly.

I wear a fitness monitor, and I use it to monitor (roughly) how many steps I am doing on a daily basis and, when I run long distances, I like to know how far I’ve gone. In Natalie’s Are Fitness Trackers A Waste Of Money post, she fairly runs through the pros and cons of using fitness trackers.

Interview With Natalie

1)      What inspired you to start blogging?

I started blogging four years ago now, when I was in full time work but planning on going to study for a degree. I started blogging to get into the habit of writing regularly and having a project to focus on. I just wrote about what I knew and loved, which was still predominantly fitness but with more lifestyle and beauty content than I write now. It was months, maybe even a year or two, before I realised that people could (and did!) access and read my blog!

2)      Have you always been into health & fitness?

Not at all! In school I was terrible at P.E. and couldn’t leap frog until I was in my teens! Health has always been an important part of life though as I have Cystic Fibrosis (read more about this here), so I’ve always been aware of my body and how it is affected by different activities, foods and medications/supplements.


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3)      In my opinion, your blog doesn’t follow the usual fitness blogs, it’s much more ‘behind the scenes’ and scientific, was this intentional?

YES! And thanks, that’s a huge compliment!

The scientific and technical content that I include in my articles, and the behind-the-scenes elements, are intentional in a way, but they also come really naturally to me. I never had to think long and hard about whether this was the way that I was going to write, it just happened organically because high-quality, factual content and honest, behind-the-scenes extras are what I personally really value. I’m naturally curious, motivated to research, love learning and value knowledge highly. I’m thrilled that that comes through on The Blonde Ethos and I hope that my authentic approach is useful to others.

4)      Where do you find inspirations for your blog posts?

This is a tricky question because I rarely have to seek out inspiration for what I write. In fact, I have a whole list of topics that I want to cover, but my restriction to getting articles written and published is time!

I generally write about whatever interests me, and whatever I find myself talking to other people about. It may be that I decide to try a new supplement for my own benefit, but find lots of research that I feel could help other people too, or it might be that people I know are asking my advice on health, fitness and nutrition and I feel that I could write an article that would answer the questions of other people too!

5)      What are your plans for the future of the blog?

To keep doing what I’m doing! Like I said, there is still so much that I’ve yet to write about, so my stream of articles won’t be drying up any time soon!

I have recently launched The Lab, which is a free and ever-expanding library of exclusive resources on my site that I hope will help people take a smart approach to fit + healthy living. By signing up on my site, you can get access to the resources including guides, checklists, workbooks, plans and programmes. This is something that will continue to grow too.

I hope that my readers keep telling me what they want to see from me so that I can make sure I’m helping them in the best way that I can.


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6)      What do you look for in a fitness blog? Do you have a favourite blogger?

A lot of fitness bloggers are genuine friends of mine that I’ve met online, or at events and classes, and keep in touch with thanks to our similar passions and interests. I couldn’t possibly pick a favourite – I love keeping up with what they are all doing through their blogs.

When browsing blogs though, I look for honest fad-free content and I also love beautiful photographs on a clean layout.

7)      Any tips for a new fitness blogger?

Write honestly and passionate about your own experiences and what you love. Don’t be lead by what anyone else is doing – there’s only one you!

8)      And finally, what’s your favourite thing about blogging?

I genuinely LOVE feeling as if I’ve made a difference to someone’s life. Education on health, fitness and nutrition is so important and I love to think that I’m helping people out by sharing the information that they are looking for, in a way that makes it easy for them.

You can find The Blonde Ethos here, and Natalie can also be found on Twitter, Instagram, Pinterest and Facebook.

Thanks for reading,

S x

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